The 4 Most Clever Types of B2B Blogposts
I publish here a matrix that shows the 4 possible situations a blogpost can exists if you look at it from the following 2 points of view.
What are these 2 points of view?
From the first point of view you can see either the seller is looking for a client or a client is looking for a seller of a product or the provider of a service.
From the second point of view you can see if the client is potential or he/ she has already your client.
|a client is looking for a seller||
a seller is looking for a client
|already client||a post that is good for sharing in social media||valuable or practical pice of advice|
|potential client||SEO friendly post||landing page of a SEM campaign|
What does the matrix tell?
If you look at the cells of the matrix you can see what kind of blogging strategies you can choose in the 4 different blogging situations. It helps you to find the theme of your blogpost that helps the reader to buy.
If you would like to know more about the 4 types of blogposts connect me at piroska[at]bloggerabloggerekert[dot]hu